For over two decades, Alex Casertano has partnered with designers and entrepreneurs to build and launch thoughtful brands and products across the American retail landscape. A designer by training and a storyteller at heart, his work is grounded in a rigorous commitment to quality, restraint, and longevity — bringing ideas to life through craft, clarity, and a deep understanding of how design supports experience.

In hospitality, this philosophy translates into uniform design that is quietly refined, deeply functional, and rooted in a strong sense of place — garments that support service, wear beautifully over time, and reinforce brand identity without distraction.